ANNA FAIRS

Messaging & Sales Expert

You're a BIG hearted female entrepreneur and I'm your friendly messaging genius & copywriting coach.

Let's go make some money doing what you love.

Strong messaging is the KEY to smoother, faster sales.

Period.

And mastering the art of crafting the right message for the right person at the right time?

It's an essential business skill you can't afford to skip.

After 15 years of running my own business and helping hundreds of entrepreneurs, I’ve uncovered the THREE critical areas where your messaging can make or break your sales.

Offers That Sell Themselves

Creating offers that truly resonate with your audience is both an art and a science. That's why I'm here to help you master the art of persuasive communication, so you can craft offers that captivate, compel and convert.

With my expert guidance, you'll learn the power of strategic messaging to communicate your value proposition with clarity and conviction. We'll dive deep into understanding your ideal client & uncovering your unique selling points (USPs) to ensure your offers stand out in a crowded market.

But it doesn't stop there. I'll also equip you with the tools and techniques to effectively convey your message across all channels, from your website copy to your sales calls.

By mastering the art of persuasion, you'll not only attract your perfect clients but also inspire them to take action and invest in your offerings.

I'm The One For You Branding

Effective brand messaging is the cornerstone of successful sales. By crafting a compelling narrative that resonates with your audience, you can effortlessly pre-sell your services and make sales a seamless process.

My approach to brand messaging goes beyond hooks & content pillars. I delve deep into understanding your stories, values & vision to create a messaging framework that speaks directly to your perfect fit clients and positions you as THE ONE for them.

With my guidance, you'll develop a content marketing plan that not only delivers valuable content that aligns with your brand messaging but establishes trust and credibility with your audience, positioning yourself as the go-to authority in your niche.

The result?

By the time potential clients reach out to you, they're already sold on the value you offer. Sales conversations become natural extensions of the relationship you've built through your messaging, making the entire sales process smoother and more enjoyable for both parties.

Strategic Sales Messaging

A simple sales system is your ticket to success. Experience a streamlined approach that not only feels good but also delivers results. Central to this system is the strategic use of messaging at every step of the sales journey.

With my expertise in messaging and copywriting, I'll work with you to develop a clear and compelling message that resonates with your audience at each stage of the sales process. From initial outreach to closing the deal, I'll help you craft the right message at the right time to move prospects seamlessly through your sales funnel.

But my support doesn't end there. I'll also teach you how to troubleshoot your sales process, pinpointing areas for improvement and offering actionable insights to boost conversions.

With my guidance, you'll learn to identify common pitfalls and make strategic adjustments to your messaging to maximize your sales potential.

Haven't met yet? Let me introduce myself...

I'm Anna, your go-to expert in messaging and sales strategy. As a multi-passionate entrepreneur, former engineer, photographer, artist and all-around marketing whizz, I bring a unique blend of creativity and analytical thinking to the table.

Mother to one smelly dog and an equally smelly teenager, I'm also a bookworm, music lover & tree hugger at heart.

After 18 years in the corporate world (IT, engineering, and business consultancy), I escaped to follow my passions and build a business that offered more freedom and flexibility to be a mom. I wanted to be there for my son—able to do simple things like drop-offs and pick-ups and spend more time together during his holidays.

That was 2016 and since then, I've had the pleasure of working with 100's of solopreneurs and big household names like Taylor Wimpey, Fujitsu, and Marks & Spencer.